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EETS Business Framework Seminar, 8-9 April 2013

The ARENA project and Blekinge Institute of Technology (BTH) held a seminar on how to create a viable business framework for EETS and other ITS services; how can the road sector benefit from knowledge learned in other business areas?

April 8-9th 2013 at  Radisson Blue Hotel Malmö, Sweden

55 delegates from 12 European countries participated in the seminar



April 8th at 19.00

  • Get-Together Dinner along with food for thoughts; ”The Connected Future”, Stefan Myhrberg, Principal Consultant Transport Engagements, Ericsson AB

April 9th at 09.00 – 16.00

Introductory speech

  • WelcomeMarianne Erlandson, Swedish Transport Administration & President of ARENA Steering Committee
  • ”Setting the EETS scene”, Adj. prof.  Jonas Sundberg, Blekinge Institute of Technology/Senior Consultant, Sweco & Ass. Prof. Henrik Sällberg, Blekinge Institute of Technology

EETS and services

  • ”Keys to successful new services”, Prof. Per Kristensson, Karlstad University

The EETS market

  • ”Alternative financing and privatization of transport infrastructure – Prospects and difficulties”, Research fellow Björn Hasselgren, Royal Institute of Technology

EETS and charging

  • ”Business- and charging models in a connected world”, Jonas Svensson, CEO, Telenor Traxion AB

EETS as intermediaries

  • ”Intermediaries and value added services”, Prof. Juliana Hsuan, Copenhagen Business School

Becoming an EETS Provider

  • ”Toll services today and tomorrow”, Helle Bech, CEO, BroBizz A/S, Copenhagen (presented by Søren Rasmussen, CEO, Sund & Bælt A/S, Copenhagen)

Plenary discussion

  • ”How can we make it work?”

Final remarks and closure, Marianne Erlandson, President of ARENA Steering Committee